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The Rebrand Story of Christian Faith and OCD - Carrie Bock

Bonus Episode: The Rebrand Story of Christian Faith and OCD

Join Carrie as she introduces the rebranded podcast, “Christian Faith and OCD. She shares the journey from “Hope for Anxiety and OCD” to the new focus, discussing the reasons behind the change, listener feedback, and the impact the podcast has had over the past three and a half years.

Episode Highlights:

  • The strategic decision to focus more on OCD and include “Christian” in the podcast title.
  • The significance of addressing scrupulosity and faith-informed therapy for OCD.
  • How Carrie found guidance through prayer and a Christian podcast coach.
  • Plans for the podcast, including practical resources for managing OCD
  • Upcoming webinar: The Freedom from Mental Compulsions Challenge

Episode Summary:

Welcome to a special bonus episode of Christian Faith and OCD! Today marks the beginning of our rebranding journey from Hope for Anxiety and OCD to Christian Faith and OCD. I’ve been hosting this podcast since the fall of 2020, and over the past three and a half years, we’ve seen incredible growth and transformation. However, earlier this year, I noticed a decline in our download numbers, which led me to reevaluate the podcast’s direction and purpose.

After much prayer and reflection, I realized it was time for a change. This rebrand focuses more intentionally on OCD, especially since our most popular episodes have consistently been those centered on OCD topics and personal stories. By adding “Christian” to the title, I’m ensuring that our content is clearly faith-based, which is crucial for listeners seeking spiritual guidance alongside mental health support.

Through this process, God has shown me the importance of sharing my knowledge and experiences directly with you, our listeners. While I love interviewing guests, I’m shifting towards more solo episodes to provide practical strategies for managing OCD from a Christian perspective. This rebrand also aligns with my passion for helping those with scrupulosity and other OCD-related challenges find peace and healing.

If you’ve been with us from the beginning, thank you for your continued support. And if you’re new, welcome! I’m excited to walk alongside you on this journey of faith and mental wellness. Don’t forget to join us for the Freedom from Mental Compulsions Challenge on August 5th, where we’ll dive deeper into how Inference-based Cognitive Behavioral Therapy (ICBT) can help you manage OCD.

Thank you for being part of this journey. Until next time, may you be comforted by God’s great love for you.

Welcome to Christian Faith and OCD with Carrie Bock, a licensed professional counselor in Tennessee. Some of you are wondering, did I hear that right? Yes, you did. Today is the day we are starting the process of going from Hope for Anxiety and OCD to Christian Faith and OCD. I’ve been alluding to rebranding for quite some time, and I wanted to tell you the story of how this process came about.

I have been hosting Hope for Anxiety and OCD since the fall of 2020. It’s been about three and a half years now. So many good things have happened. I’ve had Christians write to me expressing thanks that they were no longer afraid or ashamed to take medication, which is incredible. Several people wrote saying, Hey, I thought I had anxiety, but I listened to your show.

I started listening to the personal stories of OCD and realized, Hey, I think that’s me. I have OCD. Of course that was life-changing for them to have that knowledge. I’ve been able to meet people, and see people for counseling that might not have found me otherwise across Tennessee had it not been for the podcast.

I’ve even had people travel from out of state to do counseling retreats with me, which I talked about in a previous episode. That’s been amazing. But earlier this year, I noticed that our downloads were declining and I thought, okay, we’re really only producing an episode every other week. I realize that’s a slow pace.

I did that because of having my daughter being pregnant, and going through the process of having an infant. If you’ve been there, you know it’s a lot, okay? I took a little bit of a step back for the last couple of years while my daughter was growing up and recognized, like, this is a good time to go ahead and start putting out an episode every week.

So we started doing that a few months ago. What I didn’t know about the download decline was that it wasn’t just about people getting lost or dwindling away from listening to the show. It had to do with an Apple update where if you were subscribed to podcasts in Apple’s they would download for you.

People’s phones were filling up, they didn’t like that feature and Apple decided to Scrap that with an iOS 17 update, things are no longer auto download. What that means in the podcasting world is that we had a lot of false downloads. We were looking at statistics where maybe a bunch of episodes were downloaded, but people weren’t really listening or people weren’t really necessarily following.

Now all of our download numbers are more accurate picture of who’s actually Initiating that download and listening to the show as I was going through this process Recognizing like okay things had been going up and up and up for a while And then things had kind of leveled off and they were going down I prayed this prayer of desperation of God in late February saying I don’t know what I’m doing I’ve had this podcast for a long time over three years and I just need help.

I need to know Okay, God, what is my next step? What am I really doing here? And it was one of those pivotal moments where you’re like, okay, I’ve got to either keep doing this or I’ve got to stop. Like, it just felt like almost like there was no other option. Like, are we going to keep going? Can I still do this?

And I said, okay, God, if you want me to do this, you are going to have to send me some help to know how to make this podcast better and to grow this show. And. I was in the process and my husband and I were thinking about getting ready to move. I was listening to this organizational podcast. It was just organizing your house, different areas of your house.

I thought, well, this will be really great for me. As I’m decluttering, I’m getting ready to move. I’m thinking about how I’m going to want my house to be more organized when we move. That was a big push for me. Listen to this podcast, and she says something about her friend who’s a Christian podcast coach, and I was like, what, wait?

It was one of those moments where you said, did she just say that? Like, rewound for a few seconds, and I was like, “Oh, okay.” I wrote down the lady’s name, and God’s timing was so specific, she was just getting ready to launch her coaching program again, uh, for a six-month coaching program. I looked it all up online, and I said, okay, God, this is kind of expensive, but if you want me to do this, then you’re gonna have to provide the money because right now it’s not in the account.

Lo and behold, I received some money that I was not expecting. I brought the money into the business. I was able to buy the program and started really making some changes and revamping in that process. I talked to Steve about it. I said, what should I do? Is this okay to spend this money on this? What do you think?

He’s always been just incredibly supportive. Like I said, go for it. I think that this is what you need to do. God lined all of these different things up for you after you reached this breaking point and prayed about it. So here we are, and I started to look at the podcast with completely new eyes.

What were the episodes that you guys were listening to what was getting downloaded the most it just came down to the OCD episodes was a short answer, especially any personal stories related to OCD are probably our most popular episodes other than obviously a lot of people listen to the first episode to see Hey, what’s this whole podcast thing about?

Putting Christian in the title was very strategic because when you have a podcast called Hope for Anxiety and OCD, unfortunately, you get a lot of people contacting you, not realizing it’s a Christian podcast, maybe tuning in, not realizing, hey, we do talk about God and spiritual issues on the show. Unfortunately, we get a lot of what I call woo-woo requests, people that are like metaphysics crystals and some other stuff that I’m like, I don’t think so.

That’s not really what we do over here. Putting Christian in the title was very strategic for me. Focusing more on OCD was obviously very strategic, just in looking at the resources that you guys are looking for. I never would have started an OCD podcast three and a half years ago for a few different reasons.

One, there’s a little bit of an imposter syndrome being in this space speaking to these issues and not having lived experience with OCD. I would say the majority of people that I meet who treat OCD also have OCD. I know that that’s not always the case, but typically in cases of things like addictions.

Eating disorders, OCD, like very specialized areas. A lot of times people have some type of lived experience, either they’ve lived it or someone in their family has lived it. So for me, there is a little bit of an imposter syndrome saying I’m out here treating OCD and I haven’t had that specific experience.

I think that there are pieces of it that feel very relatable to me. The anxiety feels relatable because I’ve definitely had my fair share of anxiety in my life. The catastrophic thinking feels relatable. Perfectionism I can definitely relate to. I am a recovering perfectionist. I don’t consider myself a perfectionist now.

That’s something that the Lord has really worked with me on. It took a period of many years and lots of mistakes and lots of learning to be comfortable with not always doing things right, but praise the Lord I’m not there where I was before. So there are different pieces that I can consider that I can relate to, but I don’t have the lived experience that a lot of you guys have.

It was interesting because I talked with one of our recent guests that I did a personal story with about this, Crystal Probst, and she said it’s okay because one of her therapists that had a lived experience with OCD, she felt like understood her less than the therapist she saw that didn’t have the lived experience, and that was partially due to maybe different themes and different understandings that she felt like that person had.

The other reason I wouldn’t have started a podcast having to do with OCD three years ago is because I didn’t have a large client basis at the time that I started the podcast of OCD clients. Now that has shifted a lot since starting the podcast. I’ve been able to work with more clients with OCD, more clients that had a higher level of severity, and I realized that there’s a lot more help out there in general for Christians with anxiety than with OCD.

In the process of seeing more and more clients with OCD. It’s caused me to dig in a lot deeper, and gain even more knowledge, more training, more consultation with other counselors. I’m constantly learning new things and I’m constantly being challenged, but I enjoy that a lot. I think this intersection of Christian faith and OCD is so important because many people with scrupulosity feel like they’re dealing with a spiritual issue when actually what they’re dealing with is OCD.

So if they feel like they’re dealing with a spiritual issue, they don’t want to take that to someone who is not well versed in Christianity or doesn’t know the Bible. I also know there are significant struggles for Christians who are looking at exposure and response prevention therapy. Sometimes this therapy is not faith informed.

Some people do a really great job of being faith-informed and really knowing how to do sensitive exposures based on a person’s faith. There are therapists that aren’t Christian who are willing to work with your pastor or talk about it. What are the teachings or any of these exposures going against your belief system or would be inappropriate or disrespectful?

However, there are some other people out there that are potentially going kind of rogue. I hate to say negative things about therapists, but it’s just like any other field, there are some good ones and there are some not so good ones. Unfortunately, it’s hard sometimes for Christians to find helpful, appropriate OCD therapy where they feel like this person that they’re receiving help from has a strong spiritual background as well as a strong clinical background.

I know that it can be challenging for clients in ERP to write imaginal exposures. writing things that are not true about God and having to read those over or sit with them. I had a secular provider tell me that she’s recommended clients not pray for a time period. Someone else told me recently that they had heard about exposure of reading the satanic bible, which I don’t see as a religiously sensitive exposure.

These different types of things are coming up and I don’t say that to scare anybody away from ERP. There are some Qualified, healthy ERP trained therapists, we’ve had them on the show before, we’ve also had people on the show with personal stories who’ve received ERP and have had good experience.

Unfortunately, it’s just a mixed bag out there, and some ERP therapists are not trauma-informed. That’s unfortunate, since trauma exacerbates OCD symptoms, and 25 percent of people who are diagnosed with OCD also qualify for post traumatic stress disorder, or PTSD. That’s a good chunk. That’s a quarter of people diagnosed with OCD.

So that’s, trauma is something that has to be taken into consideration. This is one of the reasons that I have really latched on to ICBT therapy, inference-based cognitive behavioral therapy. For me, having a background in treating trauma, this is a much more trauma sensitive and trauma informed therapy treatment for OCD.

One thing that’s shifted with the show, if you’ve noticed and been listening over the last few months, is that this started out being primarily an interview show, and I do love interviewing people, I am gonna have more guests on, but I am transitioning this to a majority solo episode show with some guests sprinkled in who’ve had lived experience with OCD, Thank you Or professional tidbits to share with you guys.

Through this process of reworking the podcast, God has shown me that he wants to me to share with you the knowledge that I’ve learned and to use my voice to speak into the issues that you are all facing. I hear different things all the time, whether it’s from clients that I have, or people writing to me, or people that I’m participating in learning sessions with, and there’s so much that I want to share with you. And I want this show to be more practical tips for a lot of times. We’ve had a variety of different information. It’s a little bit been all over the place. Some people I’m sure have enjoyed that. So our tagline is practical strategies to greater peace. Because I want you to walk away with practical tools and guidance that you can get to have a healthier relationship with your OCD.

Ultimately, I would love for everyone listening to this to be healed, but I also know that just like some people have chronic health conditions, some people have chronic mental health conditions. That doesn’t make you less of a Christian, it is not your fault if you are struggling with OCD, but if we can’t get rid of something, sometimes we can have a different relationship with it.

I’ve seen this in my own life in terms of dealing with some back pain that I’ve had to deal with off and on for the last several years, uh, tailbone pain, and I have seen this in the life of my husband who has SCA, which is a neurological disorder. He’s an incredible testimony that God can still use you, even with your limitations.

He’s actually in Guatemala as this episode is coming out, um, and he’s ministering to children and teens there. I’m definitely so proud of him for that. Now I want to speak with some of you who are struggling with this change. Maybe you’re dealing with anxiety and you’re disappointed that I am focusing in on OCD.

I see you. I also know that some of this information, not all of it, but some of it is still going to apply to you. There are some of you with anxiety that are still googling too much. There are some of you with anxiety that are still dealing with whether you should take medication or not. There are some of you with anxiety that are catastrophizing and coming up with all kinds of worst-case scenarios.

While we might address that a little bit differently in terms of treating anxiety versus treating OCD, some of the information is still going to be relevant to you, and if you want to hang around and listen to it, you’re certainly still welcome to. I see this. podcast as a ministry and God has definitely blessed me by allowing me to be a part of what is now a worldwide ministry.

I would have never imagined that I would be the host of something that’s going out into all of the world. I did not see that coming at all, but I feel so thankful to each one of you who listen. I know that we have a cohort of people who Download our episodes week after week after week. So thankful for all of you.

Even if you just pop in and listen a little bit here and there, I am thankful for you. And know that if you do reach out and send emails and talk to us or communicate with us, I do read all of our emails. I look forward to what God is going to do in the future in and through this podcast platform.

Please join me on August the 5th for a free webinar, The Freedom from Mental Compulsions Challenge, where I’ll be talking with you more about how ICPT can be helpful specifically for mental compulsions, although certainly it works for physical compulsions as well. I’m going to be giving away some free coaching sessions, so I’m excited to be doing that.

The goal is for us to have fun and learn together. To sign up for the webinar, go to hopeforanxietyandocd.com slash challenge. That is one thing I forgot to tell you. Our updated website is in process. Right now, we are working on getting everything switched over to carriebhock.com. That’s a funny story within itself, because I always thought that people who had their own domain name thought a little too highly of themselves and probably swore I’d never do it.

But, it just makes most sense for people who are looking for me, for counseling services, or for the podcast. So, It’s not live yet, but you will know when it’s live if you sign up for our webinar or you get on our email list. Hopeforanxietyandocd. com slash and challenge. See you there. Hope for Anxiety and OCD is a production of By the Well Counseling.

Author

  • Carrie Bock

    I am a Christ follower, wife, and mother. I seek to bring a calm, compassionate, and hopeful approach to my practice. I am direct and transparent, ensuring no guessing games or hidden analyses. I believe in taking my own advice before sharing it with clients as we strive towards physical and emotional health together. I’ve been a licensed professional counselor since 2009, but I’m still learning every day. I’ve been practicing EMDR since 2013 and became an EMDR consultant in 2019, which is the highest level of training in EMDR. I also host the podcast “Christian Faith and OCD.” This started with a hesitant “yes” to God in 2020, and has grown into a world wide ministry.

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Carrie Bock, Christian Faith, OCD Treatments


Carrie Bock

I am a Christ follower, wife, and mother. I seek to bring a calm, compassionate, and hopeful approach to my practice. I am direct and transparent, ensuring no guessing games or hidden analyses. I believe in taking my own advice before sharing it with clients as we strive towards physical and emotional health together. I’ve been a licensed professional counselor since 2009, but I’m still learning every day. I’ve been practicing EMDR since 2013 and became an EMDR consultant in 2019, which is the highest level of training in EMDR. I also host the podcast “Christian Faith and OCD.” This started with a hesitant “yes” to God in 2020, and has grown into a world wide ministry.

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